SOCIAL MEDIA & CONTENT
Keys School 2022-2026
Led the strategy, creation, and execution of social media content highlighting daily school life, community engagement, and key institutional events. Produced original photography and designed visual assets aligned with the school’s brand identity. Grew the school’s social media following by 1,000+ over four years through consistent, high-quality content and targeted event promotion.
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Planned and published a consistent content calendar across platforms, maintaining an active and engaging digital presence
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Increased audience engagement through storytelling-driven posts, resulting in higher interaction rates (likes, comments, shares) and improved visibility
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Captured and edited original photography to authentically represent campus culture and student experience
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Promoted major school events, contributing to increased attendance and community awareness
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Collaborated cross-functionally with faculty and administration to align messaging with institutional priorities
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Wrote and published blog content for the school website, strengthening long-form storytelling and SEO performance
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Monitored analytics (reach, impressions, engagement rate) to refine content strategy and optimize performance over time
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Supported brand consistency across digital platforms, reinforcing the school’s visual and narrative identity
teaching & learning in art & design 2021-2022
Engaged in research projects for RISD's Teaching & Learning in Art & Design (TLAD) Department and managed TLAD's social media presence.
Responsibilities included but were not limited to:
Creating and posting content for departmental Instagram, Facebook and Twitter accounts
Researching local community based art programs
Research on Art Education in K-12 schools in Rhode Island
Communicating with TLAD faculty and graduate students for news related to current projects and practices
Design projects for department.
example posts
Increasing a sense of community in a cohort that
has endured remote learning and a pandemic was one of my main goals when fulfilling the role as a Social Media and Content Creator.
engagement data
Visualizing user interactions and engagements coordinated with strengthening data quality.
Since the department is going through a transitional stage, showcasing engagements with departmental content was an important asset to include when considering community engagement.